画册做为企业公关交往中的广告媒体，画册设计就是当代经济领域里市场营销活动。研究宣传册设计的规律和技巧，具有现实意义。就宣传册传递信息的作用来说，宣传册应该真实地反映商品、服务和形象信息等内容，清楚明了地介绍企业的风貌。使其成为企业产品与消费者在市场营销活动和公关活动中的重要媒介的作用。
Album design is a marketing activity in the field of contemporary economy. It is of practical significance to study the rules and skills of brochure design. As far as the role of the brochure in transmitting information is concerned, the brochure should truly reflect the contents of goods, services and image information, and clearly introduce the features of the enterprise. Make it become the important media role of enterprise products and consumers in marketing activities and public relations activities.